Social Media Rebrand
Following the organisation's rebrand, I developed a new visual direction for Wellbeing For Everyone's Instagram, applying the updated identity consistently across social media. The objective was to create a recognisable and engaging feed that strengthened brand recognition while adapting the design approach to different content formats, such as carousel posts and Reels. You can also view the complete Brand Guidelines to see how the visual identity was developed.
Implementing a New Visual Identity
Our goal was to completely refresh the visual identity of the Instagram feed. As part of the NGO's rebrand, we introduced the new colour palette consistently across our content to improve brand recognition and create a cohesive presence across platforms. We also adapted our approach based on content type, using bolder, more impactful thumbnails for carousel posts while keeping Reel covers simpler, as they played a less significant role in engagement.
Capturing Community
Authentic storytelling was a key part of Wellbeing For Everyone's visual identity. Alongside designing promotional materials, I photographed and filmed workshops and events to capture the organisation's welcoming atmosphere and diverse community. The content showcased participants engaging in activities such as pottery, knitting, creative writing, language café.. Art sessions, yoga, pilates.. The list goes on! Also, our timetable would change weekly so sometimes we would even have once-off workshops. This would make it all the more reason to capture our community’s involvement to help encourage others to participate in the future ones we have. Overall this helps the familiarity of the organisation before ever stepping through the door.
In case you missed it earlier, check out our Branding Guidelines here!